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Writer's pictureJack Rhodes

Meet the founding team - Jack Rhodes

Updated: Dec 23, 2022

What Zaidaan means to me

Startups, at their heart, are about progress, and that’s what I find so exciting about them. Whatever industry they’re in, they always focus on creating a solution to fill a gap they’ve identified today. It could be that they have new technology to challenge an old idea, they could have come up with a brand new idea to fix an old problem, or they might have developed a new process to challenge an existing way of doing things.



But humans resist change; they don’t always feel comfortable with the ‘new’ and prefer to do what they’ve always done and what they’re comfortable with. Like trying to encourage humans to embrace change, creating and growing a startup can be very challenging. It’s a challenge I relish and one that I've tackled successfully during my career.

Every startup deals with similar challenges:

  • How to take a product to market

  • How to align everyone around the vision

  • How to create lean processes that maximise return and keep the runway open.

Often, these challenges are tackled with solutions created on the fly. If you’ve not experienced life in a startup before, it can be even more challenging because you don’t have past experience to help guide you in dealing with the issues that only a scaling business will face.


And that’s why we created Zaidaan. Zaidaan brings together a network of experts with first-hand experience in building and working in scaling businesses. We help founding teams create rock-solid foundations that generate scale, unlock funding and drive progress—all using our own real-world experiences of facing these exact challenges.


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